Recruiting and Retaining Apheresis Donors

Despite an emerging theory-based Australian literature on whole blood donation, there is no local and only scant international literature on how to effectively recruit and retain voluntary non-remunerated plasma and platelet (apheresis) donors. Using an augmented Theory of Planned Behaviour framework, this research will assess the role of donor identity and commitment in predicting whole-blood donor conversion to apheresis donation and apheresis donor retention. The final stage of this research will comprise a field intervention study designed to optimise apheresis donor recruitment and retention. Identifying the predictors of apheresis donation will assist in the provision of this vital service to Australian health care providers.


  • Associate Professor Barbara Masser
  • Associate Professor Katherine White (Queensland University of Technology)
  • Associate Professor Liliana Bove (University of Melbourne)
  • Professor Deborah Terry

Postdoctoral Research Fellow

  • Dr. Kathleen Bagot (University of Queensland)


  • Masser, B.M., White, K.M., Bove, L.L., & Terry, D. (2010). The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment. ARC Linkage Grant (with the Australian Red Cross Blood Society). $371,000 over 3 years.

Selected Publications

  • Bagot, K., Bove, L., Masser, B., Bednall, T., & Buzza, M. (Accepted, 1 August 2012). Perceived deterrents to being a plasmapheresis donor in a voluntary, non-remunerated environment. Transfusion.
  • Masser, B. M., Bove, L. L., White, K. M. and Bagot, K. L. (2016), Negative experiences and donor return: an examination of the role of asking for something different. Transfusion, 56: 605-613. doi:10.1111/trf.13390
  • Bagot, K. L., Masser, B. M., Starfelt, L. C. and White, K. M. (2016), Building a flexible, voluntary donation panel: an exploration of donor willingness. Transfusion, 56: 186-194. doi:10.1111/trf.13278
  • Bagot, K. L., Masser, B. M. and White, K. M. (2015), A novel approach to increasing inventory with the current panel: increasing donation frequency by asking for a different blood product. Transfusion, 55: 1294-1302. doi:10.1111/trf.12990
  • Masser, B.M. & Bagot, K.L. (2015).  Plasmapheresis: recruitment, retention, and flexible donors.  ISBT Science Series, 10(S1), 268-274. doi: 10.1111/voxs.12147
  • Bagot, K.L., Masser, B.M., White, K.M., & Starfelt, L.C. (2015).  Recruiting and retaining plasmapheresis donors: A critical belief analysis.  Transfusion and Apheresis Science, 52(3), 350-357.  doi: 10.1016/j.transci.2015.03.005
  • Bagot, K.L., Masser, B.M., & White, K.M. (2015).  Using an extended theory of planned behavior to predict a change in the type of blood product donated.  Annals of Behavioral Medicine, 49(4), 510-521. doi: 10.1007/s12160=014-9677-9.
  • Bagot, K.L., Bove, L.L., Masser, B.M., & White, K.M. (2014). Asking for something different from our donors: factors influencing persuasion success. Transfusion, 54(3), 848-855. doi: 10.1111/trf.12500.
  • Bagot, K.L., Bove, L.L., Masser, B.M., Bednall, T.C., & Buzza, M. (2013).  Perceived deterrents to being a plasmapheresis donor in a voluntary non-remunerated environment.  Transfusion, 53(5), 1108-1119.  doi: 10.1111./j.1537-2995.2012.03891.x
  • Bove, L. L., Bednall, T. , Masser, B. and Buzza, M. (2011), Understanding the plasmapheresis donor in a voluntary, nonremunerated environment. Transfusion, 51: 2411-2424. doi:10.1111/j.1537-2995.2011.03168.x