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Associate Professor
Lisa Williams

Featured Researcher

Lisa is an Associate Professor in the School of Psychology at the University of New South Wales, Sydney, Australia. She completed her PhD from Northeastern University in 2009, and her research in the area of blood donation focuses on the impact of the current, recalled, and anticipated experience of emotions on donor behaviour. Countering a strong tradition to examine cognitive determinants of donor behaviour, and a dominant focus on negative states, Lisa’s work is shedding light on the nature and impact of donors’ positive emotional experience.

Lisa’s favourite things about her current job are: 1) engaging with some of the brightest minds working on intriguing questions – both within and outside of her own field of research, 2) feeling honoured to educate and train future generations of scientists and community members, and 3) having the freedom to explore research directions driven by personal values and (hopefully!) of high societal impact.

Quick facts about Lisa

My alternate career plan (since graduate school!) is to be a park ranger in a National Park. The idea of working outdoors in a gorgeous environment, helping facilitate public access to such spaces, is incredibly alluring!

Both! The more the merrier.

I didn’t start drinking coffee until I was nearly 30 – and now would be in rough shape without it every morning!

 

“That time was like never, and like always.

So we go there, where nothing is waiting;

we find everything waiting there.”

Pablo Neruda You Will Remember

Lisa is renowned expert in the field of blood donation and was kind enough to present at our recent DoRN Week of Talks. In her presentation ‘O+, A+, B+, or AB+? Just positive! A focus on blood donor positive emotional experience,’ Lisa discusses the importance of not only understanding which emotions donors experience, but also when they arise. Lisa presents a model of Time-course of Emotion in Donation (TED) which highlights that donors can experience emotions at three different time points: in anticipation of donating, while donating and when reflecting on donating. During her talk, she presents several studies that focus in on each of these three stages of the time course, looking at how a blend of positive and emotional states impacts donors intention to donate and in some studies actual donation.

 

To access Lisa’s talk for free, please click on the video below. 

Q & As

The DoRN Week of Talks provided a unique opportunity to engage in an easy and convenient Q & A with presenters. Below we have listed the questions that we received for Lisa, along with her answers. 

In our in-centre study, we utilised both an open-ended question and the modified Differential Emotions Scale to assess donors’ current emotion. At each of four time points (i.e., in the waiting area, in the donation chair prior to needle insertion, in the donation chair during the blood draw, and in the refreshment area), donors first typed in the word(s) that currently captured their emotional experience and then rated the intensity of that emotion on a 5-point scale. Next, donors completed the modified Differential Emotions Scale (Fredrickson et al., 2003), which assesses 20 discrete emotions through 10 positively valenced items (e.g., “How glad, happy, or joyful do you feel right now?”) and 10 negatively valenced items (e.g., “How stressed, nervous, or overwhelmed do you feel right now?”) on 5-point scales anchored by not at all and extremely. The 10 positively valenced items capture amusement, awe, calm, gratitude, hope, inspiration, interest, joy, love, and pride. The 10 negatively valenced items capture anger, contempt, disgust, embarrassment, fear, guilt, hate, sadness, shame, and stress.

 

 

References:

Fredrickson BL, Tugade MM, Waugh CE, Larkin GR. What good are positive emotions in crisis? J Pers Soc Psychol. 2003; 84(2): 365–376.

My answer, in two parts. First, I think this line of research, and the results of our in-centre study of donors’ current emotions in particular, highlight the importance of the interplay between different discrete emotions in comprising donors’ experience and influencing downstream outcomes. It’s not just the presence/absence of stress, it’s the combination of that with the presence/absence of positive emotions that appears to matter. Fortunately, that means I don’t have to choose a favorite!


Second, it likely depends. We know from other areas of emotion research that individuals vary in their tendency to discriminate between different emotions – termed emotion differentiation. It may well be the case that among donors high in emotion differentiation, feeling calm in particular (for example) might be particularly important for future donation. For donors low in emotion differentiation, who tend to experience good or bad, the overall valence of experience (i.e., general positivity) may be more important. Future research is needed to identify the influence of such emotion-related individual difference variables.

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