Associate Professor Barbara Masser with Alison Gould The University of Queensland; The Australian Red Cross Blood Service Many years ago, way back in the 20th century, some inquisitive soul asked me what I researched. “Blood donor recruitment and retention” I said proudly. Shooting me a look that suggested I had […]
charitable giving
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Associate Professor Barbara Masser with Alison Gould The University of Queensland; The Australian Red Cross Blood Service “Hi Kylie, your blood donation is at work! Your blood has gone on to save lives at St Vincent’s Hospital”. My friend proudly showed me the text she had received after her last blood […]
I started my PhD to find out why people give to charity. And why they don’t. Before starting at UQ I worked in fundraising and communications for child-focused charities at home (New Zealand) and abroad (El Salvador, Dominican Republic, Haiti, and Thailand). It was an emotional job. On the one […]